We work closely with exhibitors and experiential marketing companies in designing branded bars serving tailored drinks with an emphasis on branding company’s logo on their bars, staff, drinks and menus. Our liquid catering team create a range of campaigns specifically targeting consumers with engaging drinks tied into a company’s brand identity, ethos and values.
Drinks are an effective marketing tool due to their ability to evoke emotions and create memorable experiences. Whether its the excitement of trying a new flavour or the comfort of sipping a warm beverage on a cold day, drinks have a way of connecting consumers on an emotional level.
Drinks are also highly shareable on social media, making them ideal for social media marketing. An intricate garnished cocktail or a branded drink can quickly gain traction on Instagram, Tiktok & Facebook, spreading brand awareness and driving website traffic to a business.
But drinks don’t have to be just for big corporations with massive marketing budgets. Key events such as wine tasting, cocktail tasting, branded smoothie bottle help small business leverage drinks marketing to customers and build brand loyalty. Whether it’s gaining traffic on an exhibition stand or creating a wellbeing events for employees, drinks offer a creative stream to targeted marketing campaigns for brands.
#DrinkDifferently For Your Marketing
Which leads us onto our services, being liquid manipulators and caterers we can deliver completely bespoke campaigns across the country using our Nationwide team. Provide us with a creative brief about your client/brand, tell us the values and concepts you want to come through to consumers then leave our team of events specialists create a package tailored to the brand values through our drinks and branded bars!
Tailoring Your Branded Bars to Reflect Your Brand Identity
To effectively tailor your mobile bar to reflect your brand identity, it is crucial to consider every aspect of the customer experience. Here are detailed steps on how to achieve a bar setup that not only aligns with your corporate identity but also enhances the overall event atmosphere:
1. Selecting the Right Branded Bar Setup
Choose bars and shelving from Mr Flavour that match the theme of your event and complement other rental items. This ensures a cohesive design that seamlessly integrates with your event’s aesthetics.
2. Customising Bar Elements
Add customising such as cocktail printer, branded cups, cup sleeves, serviettes, menus and uniforms. These items should feature your company’s logo, colour palette, and typography, strengthening brand presence and recognition.
3. Curate a Signature Menu
Develop an exclusive menu of cocktails and premium drinks that reflect your company’s personality. This could include drinks inspired by your brand’s colours or themes, using ingredients that resonate with your corporate values or origin.
4. Integrating Branding into Physical Space
Ensure that the physical space of your branded bar reflects your brand’s visual identity. This involves consistent use of colours, fonts, and interior design elements that align with your brand’s aesthetics. Luxurious finishes and sophisticated designs can convey a sense of exclusivity and appeal.
5. Engaging Through Digital and Physical Branding
Utilise social media to engage with attendees before, during, and after the event. Also, consider physical branding opportunities like window graphics, interior decor, and merchandise that offer a tangible connection to your brand.
6. Enhancing Customer Interaction
Train your staff to embody the brand’s voice, ensuring that every interaction reflects the brand’s values and enhances the customer experience. This includes everything from the greeting guests receive to the uniforms the staff wears.
7. Maintaining Consistency
Ensure consistency across all platforms and touchpoints, from digital marketing materials to the physical setup at the event. Consistency in messaging and visual identity helps reinforce your brand and enhances recognition.
By following these steps, you can create a branded bar experience that not only delights guests but also powerfully conveys your brand’s identity, making your corporate event a memorable one.
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An example of a branded bar in an office
Contact Mr Flavour
Mr Flavour fully customise each of our events exactly to our clients requirements. For a quote from us simply fill out the form with your requirements for your event and we will email you a quote tailored to your interests. We get in touch for all our enquiries in less than 24 hours.
Alternatively give us a call today to discuss your needs and we can start working on some ideas for you