Over the years we have successfully helped many companies to develop their brand awareness through activations campaigns using our various techniques to help engage their respective audiences.
If you’re thinking of growing awareness for your company you’re more than likely a business owner, marketing professional or PR and Marketing dept. You maybe asking yourself what are the benefits?, how will I be heard through the noise of competitors fighting for position through events and social media. In this blog we will give you some activation ideas to think on but firstly we must ask what is activation.
What is Brand Activation & Brand Awareness
Brand activation is a relatively new term in the
marketing world, mainly becoming popular in the last few years. It is one key
factor that plays a crucial role in any multi touch event marketing plan.
Brand activation is the process of building awareness for your product and brand by directly targeting the audiences consumers. This can be done through different event types or marketing campaigns so long as the event results in a specific consumer experience which grows brand awareness for your company.
Ideas To Activate Your Brand
Promote unique customer experiences. Try and make the experience unique something your customer hasn’t seen or done before.
Encourage customer promotion
As we are living in a social media driven world, we cant escape this anymore. If your consumer audience isn’t talking about your brand through the various media channels then you are not connecting with them as well as you could be. Provide your guests with a means to interact and encourage them to post about your brand.
Give your audience what they want
Establish what your audience want, and why they will attend. Know your audience and know your own brand and give them what they want.
Capitalize on current trends
Using things like current trends are half the battle won. If something is already trending across various platforms, find a way to tie this into your event, or an aspect of it. Create more awareness by riding these feeds.
Make learning about your company fun
Where, why, how and when your business got started is very important. It can help customers connect with your brand values and helps to build trust. Especially when they feel they understand you. Allow your customer to experience your story making them feel a part of it and part of you, make it fun.
Make use of Technology
Technology is an easy talking point when using something new and fun. How can you open doors for your activation? Research your data points that you require and use technology for data capture of those points.
Include your team
Your team will be your greatest promotional asset. They will help to raise awareness faster than anything. Remember you team are with you every day, they are people with stories and will help to personify the business making it something tangible your audience will get behind.
The use of influencers has become a growing trend over the past several years. When done properly this can be incredibly advantageous. Try to look for an influencer with a complementary audience to yours, not necessarily the most famous. Then strike up an arrangement that’s mutually beneficial.
Shock your audience
If you really want to get your audience talking after
the event, shock them into seeing something or doing something they really
would not expect. People will engage, post, talk to their friends and generally
cause a lot of commotion. Which is exactly what you want.
Make your event interactive
Making your event interactive automatically asks your
audience to engage with something they already love. Once we interact with
something we start to use our creative brain and engage even further.
Make your event exclusive
Invite only events can be a little more costly and harder to measure ROI. They can also exclude a portion of your audience. However where they are invaluable is they allow your brand to form a much closer and stronger bond with those who are invited. They maybe much more inclined to spread the word about your company and brand.
Have a read of our latest project working on brand activation with CLIF bars for their VIP Bloggers and open public event.
Mr Flavour fully customise each of our events exactly to our clients requirements. For a quote from us simply fill out the form with your requirements for your event and we will email you a quote tailored to your interests.