Clif Bar Activation CLIF Bar working in partnership with Hope and Glory PR approached Mr Flavour in order to organise a special brand activation event for their flagship hero products taking place in brilliant pop up space in Shoreditch. The event was to raise brand…
Clif Brand Awareness
Clif Bar Activation
CLIF Bar working in partnership with Hope and Glory PR approached Mr Flavour in order to organise a special brand activation event for their flagship hero products taking place in brilliant pop up space in Shoreditch.
The event was to raise brand awareness within the CLIF bar audience of their new flavours in 2 of their health and energy bar lines.
Our event brief was to create 5 theatrical and engaging mocktails, using the base flavours in the CLIF bar and CLIF blocks range to pair with our creations.
Mr Flavours creative team came up with some brilliant options including a cold smoke blueberry infusion, a Peanut butter reduced syrup with popcorn caviar and cranberry juice, and even a macadamia nut and white chocolate healthy smoothie.
The event was held in a very cleverly converted pop up, with a spinning class and DJ to the rear and and bar and lounge area at the front. The design team even swapped out bar stools for Spinning bikes, keeping the guest moving whilst at the bar.
The Brand event took place over two days, with a day being for VIP bloggers and affiliates and the second day open to the public. All set to the tone of Laura Whitmore on the Decks.
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