Softcat Office Roadshows
A drinks roadshow for Softcat, office by office.
Three campaigns. Ten offices. One standard. How Mr Flavour became the bar Softcat brings to its teams across the UK and Ireland.
A FTSE 250 name that keeps coming back.
Softcat is one of the UK’s largest technology providers, with teams from Glasgow to Dublin to the south coast.
When they wanted to turn an ordinary office day into something people would remember, they came to Mr Flavour. Then they came back, and back again. Three separate roadshows over more than two years, each a different experience, each delivered to the same standard in every office.
A branded bar, built for the office floor.
Every Softcat activation runs on a branded 3m mobile bar, finished and dressed to sit naturally inside a working office, from a fifth-floor suite on Creechurch Lane in the City to Universal Square in Manchester.
Branded frontage, branded cups, printed menus. Delivered, set up and broken down inside the working day, around the rhythm of the office.
Three roadshows, three experiences.
The first roadshow, and the one that set the tone. A four-strong menu of theatrical, immersive milkshakes built for wow factor, with sustainable glassware throughout, served across Manchester, London, Marlow, Whiteley and Bristol.
A branded barista coffee bar for the larger offices, two coffees a head across a tight two-hour window, rolled out in London, Manchester and Marlow.
A wellness-led smoothie roadshow scaled across as many as ten offices in a single campaign, from Glasgow and Newcastle to Dublin, London and the south coast.
The hard part is the logistics, and that is the point.
A national roadshow lives or dies on delivery. Every office is a different building, with a different loading bay, a different lift and a different floor. A fifth-floor City suite is not a ground-floor unit in Manchester, and a Dublin office is a sea crossing from the rest.
Mr Flavour plans each site on its own terms and absorbs all of it, so from Softcat’s side the experience is identical everywhere: the bar is simply there, set up and ready, when the office breaks.
The same drink, on every floor, in every city.
Consistency is the quiet test of a roadshow. The smoothie in Newcastle has to taste like the smoothie in London, and the coffee in Marlow has to match the coffee in Dublin. One menu, one method, one standard, carried by the team into every office.
And it has to be fast. Serving hundreds of people inside a two-hour lunch window means every drink leaves the bar in under sixty seconds, with serve number three hundred as good as the first.
Set up by lunchtime. Sometimes in two offices at once.
The windows are tight and immovable. The bar has to be built, stocked and serving by the time the office breaks for lunch, then packed down without disturbing the afternoon.
On the busiest campaigns that has meant two offices, in two cities, on the same day, each with its own team and each held to the same brief. That is the line between a supplier and a delivery partner.
Theatre, not just refreshment.
These are alcohol-free bars, but they are not quiet ones. Each serve is built for engagement, the milkshakes especially, theatrical and immersive, designed to pull a queue and start a conversation.
For Softcat’s focus days and office gatherings, the bar is the thing that gets people out of their seats and talking.
From Glasgow to Dublin to the south coast.
Across the three roadshows Mr Flavour has served well over two thousand drinks to Softcat’s people, with as many as 275 served in a single London afternoon. Ten offices, hundreds per site, the same finish every time.
A premium finish, sustainably served.
An office treat should not look like it came from a vending machine, and it should not cost the earth either. Across the roadshows the serves are finished to a premium, photogenic standard and presented in sustainable glassware rather than throwaway plastic, so the bar reads as a genuine event rather than a hand-out.
That care runs through every layer of the programme. The menus are designed for the audience, the branding is considered down to the cup and the printed menu, and the whole experience is built to feel generous. It is the difference between simple refreshment and a moment people actually talk about back at their desks.
Built for focus days, gatherings and everything between.
The roadshow format flexes to the occasion. For Softcat it has powered focus days and office gatherings across the business, the kind of internal moments where the goal is to get people out of their seats, into the same space, and talking to one another.
A barista coffee bar suits a morning of meetings, a smoothie bar fits a wellness day, and a theatrical milkshake bar turns a regular afternoon into something memorable. Same team, same standard, matched to whatever the day needs to be.
Why a drinks agency, for a national campaign.
Booking ten offices yourself is ten briefings, ten suppliers, ten things to go wrong. Booking Mr Flavour is one. One event manager who owns the whole campaign, one menu signed off once, one look applied everywhere, one number to call.
For an internal team running a national programme on top of the day job, a single accountable partner is the entire point.
The proof is the repeat booking.
The clearest measure of an event is whether the client books the next one. Softcat has booked three, each rolled out across more of the business than the last. For a company that could choose any supplier in the country, that is the endorsement that matters most.
Office roadshows, answered.
Can you run a drinks roadshow across multiple offices?
Yes. Multi-office roadshows are core to what we do. We have delivered national roadshows for Softcat across as many as ten offices in a single campaign, with one event manager owning the whole programme so every site is held to the same brief.
Can you deliver to several offices on the same day?
Yes. On busy campaigns we have run two offices in two cities on the same day, each with its own team and equipment, both set up and serving by lunchtime.
Do you cover the whole UK and Ireland?
Yes. We deliver across the UK and into Ireland. Softcat’s roadshows have run from Glasgow and Newcastle to Dublin, London and the south coast.
Can the bar and cups be branded?
Yes. Every roadshow bar can carry branded frontage, branded cups and printed menus, so the activation reinforces your brand, not just ours.
Are the office bars alcohol-free?
Yes. Our office formats, coffee, smoothie and milkshake bars, are fully alcohol-free, which makes them suitable for any office at any time of day.
How many people can you serve in a two-hour window?
Hundreds. On the Softcat coffee roadshow we served as many as 275 people in a single afternoon, with every drink leaving the bar in under sixty seconds.
Did Mr Flavour work with Softcat?
Yes. Mr Flavour has delivered three office drinks roadshows for Softcat plc, the FTSE 250 technology provider, across as many as ten offices in the UK and Ireland, from branded coffee and smoothie bars to milkshakes, with one event manager owning each national programme.
What is an office drinks roadshow?
An office drinks roadshow brings a branded bar to multiple workplaces in a single campaign, set up and serving inside the working day at each site. Mr Flavour runs them as corporate events with a single accountable event management team, so every office gets the same experience.
The team at Mr Flavour have been fantastic, with great communication and quick problem solving, delivering flawless roadshows time and time again for Softcat.Hollie Foster, Assembl, on behalf of Softcat
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Bring the bar to your offices.
From a single site to a ten-office roadshow across the UK and Ireland, Mr Flavour designs branded coffee, smoothie, milkshake and cocktail bars around your teams, and delivers them to the same standard everywhere.
Speak to us about your roadshow