Case study · Luxury cocktail bar hire · Aston Martin
A bespoke cocktail bar, built for Aston Martin.
When Aston Martin launched the new Vanquish in Mayfair and the new Vantage in Manchester, the brand needed hospitality with the same precision as the cars. Mr Flavour designed and delivered a fully bespoke, brand themed cocktail bar for both first look events, for a room of high net worth collectors and the marque’s most loyal clients.
Two
Showroom launches delivered, London and Manchester
200
VIP guests welcomed at each first look event
3m
Bespoke two section bar, installed into the showroom floor
The commission
Recommended at the highest level.
Aston Martin came to Mr Flavour the way the best work usually arrives, by reputation. Following our work with McLaren, Stratstone recommended us to the Aston Martin team as a hospitality partner that understood the pace, the discretion and the polish a luxury automotive launch demands. From there we liaised with Aston Martin directly, working to their brief rather than around it.
That brief was consistent across both events. These were first look evenings for new models, the Vanquish in Mayfair and the Vantage in Manchester, attended by high net worth individuals and the marque’s most loyal customers. The cars were the headline. Our job was to make every guest in the room feel personally looked after, with premium hospitality that matched the occasion and never competed with it.
It is the same standard behind every Mr Flavour luxury cocktail bar hire, and the reason the work has carried across launches for Aston Martin, McLaren, Bentley and Formula 1 environments.
Arrivals at Aston Martin Mayfair for the Vanquish launch. A first look evening for collectors and the marque’s most loyal clients.
Bar design and installation
A full cocktail bar, inside the showroom.
A showroom is not built to host a bar. There is no back of house, no service kitchen, no obvious place to pour from. So we brought one with us. Mr Flavour installed a three metre, two section bespoke bar that dropped seamlessly into each showroom and ran as a fully independent, self sufficient cocktail bar on site, without relying on the building for anything.
That independence matters at this level. The bar had to look like it belonged in the space, sit comfortably alongside cars worth more than most homes, and operate cleanly all evening without a single piece of clutter spilling into the guest experience. Everything the team needed, from ice to glassware to garnish, was built into the bar itself.
Visually, the bar was dressed to the brand. Deep green lighting and branded bar fronts pulled Aston Martin’s signature colour into the room, so the hospitality read as part of the launch rather than a hired extra parked in the corner.
The bespoke bar, branded and lit in Aston Martin green.Self sufficient on site. Everything for service built into the bar.
01
The standard
Drinks worthy of the car.
Designing a bar for a marque like Aston Martin is never a template. Flavour, glassware, theming and service all had to reflect the brand and hold their own next to the most celebrated cars in the room.
Cocktails and branding
Quintessentially British, unmistakably Aston.
The menu was built to feel quintessentially British, a fitting nod to a brand that is one of the country’s great names. Into that we worked Aston Martin’s famous dark green, carried through the theming, the lighting and the serves, so the drinks felt designed for the evening rather than pulled off a standard list.
Branding ran through every touchpoint a guest could see. Custom cocktails created for the launch, a slick branded menu that matched the marque’s own design language, and a branded bar that anchored the room. The point was never to stamp a logo on a cup. It was to make the bar feel like an extension of Aston Martin’s own world, considered down to the colour of the light.
This is the discipline behind a Mr Flavour branded drinks activation. The recipe is half the job. The theming, the colour match and the brand fit are the other half, and they are what guests actually remember.
A signature serve in Aston Martin green, styled to match the theming of the room.
The signature serve
The branded espresso martini, and a flash of theatre.
Every good bar has a drink everyone ends up talking about. Here it was a branded Aston Martin espresso martini, finished with the marque’s mark and comfortably the most popular serve of the night at both launches. It did exactly what a signature drink should do at a brand event: it gave guests something to hold, photograph and remember.
Service had its own moments of theatre too. The team used flash paper to create a clean burst of flame at the bar, a split second flourish staged to reveal the Aston Martin logo. At a first look event built around a reveal, a little controlled drama at the bar fitted the brief perfectly.
The branded Aston Martin espresso martini. The most popular serve of the night.
Inside the launch · Mayfair
The Vanquish launch, in motion.
A short film from the Vanquish launch at Aston Martin Mayfair: the green lit room, the bespoke bar in service, and the new car at the centre of it all.
The second launch · Manchester
From Mayfair to Manchester.
The Mayfair launch did its job, and the relationship grew. Mr Flavour returned for Aston Martin in Manchester, unveiling the new Vantage to the showroom’s most valued clients. Same standard, same bespoke bar built into the space, same brand themed serves, delivered for a second showroom and a second city.
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Guest experience and results
The room stayed at the bar.
On a launch night, engagement is the metric that matters, and the bar was a focal point all evening. Guests gathered around it, the branded serves travelled across the room, and the hospitality became part of how the cars were experienced rather than a sideshow to them.
Aston Martin Mayfair followed up with a direct testimonial, the kind of feedback that only comes when a brand feels its guests were genuinely well looked after. More telling still, the work led to an ongoing working relationship with both showrooms, with Mr Flavour trusted to deliver again in Manchester.
That is the real result. Not a single event, but a brand that came back, which is the clearest verdict a luxury client can give.
Two
Showrooms now working with Mr Flavour
Direct
Testimonial from Aston Martin Mayfair
Repeat
Booked again for the Manchester launch
Guests with the new Vanquish. The bar as part of the launch, not beside it.
The Mr Flavour view
Why luxury brands book a bespoke bar.
A premium audience notices the details, and they notice fastest when something is generic. A standard bar in the corner of a showroom tells high net worth guests the hospitality was an afterthought. A bespoke bar, themed to the brand and run by a team trained for the room, tells them the opposite.
That is where Mr Flavour works best: understanding the brief, understanding the brand, and delivering hospitality that feels like part of the story being told. For Aston Martin that meant British character, the marque’s green, branded serves and a bar that could stand beside the cars without apology. The drinks were excellent. Just as importantly, they belonged.
Luxury cocktail bar hire FAQs
What luxury brands ask us.
Can Mr Flavour deliver a bespoke cocktail bar for a car or brand launch?
Yes. Mr Flavour designs and delivers fully bespoke cocktail bars for luxury brand launches, including custom serves, branded bar builds and trained hospitality teams. For Aston Martin we delivered brand themed bars for the Vanquish launch in Mayfair and the Vantage launch in Manchester.
Can the bar be installed inside a showroom or venue without back of house?
Yes. For both Aston Martin launches we installed a three metre, two section bespoke bar that ran as a fully self sufficient cocktail bar on site, with everything needed for service built into the bar. It does not rely on the venue for a kitchen or back of house.
Can the cocktails and bar be branded to match a brand’s identity?
Yes. That is the heart of the service. For Aston Martin we created custom cocktails, a branded menu and a branded bar, and carried the marque’s signature dark green through the theming, lighting and serves, including a branded Aston Martin espresso martini.
What kind of events does Mr Flavour deliver luxury hospitality for?
Mr Flavour delivers luxury cocktail bar hire and branded drinks activations for product launches, brand events and high net worth private occasions. Our portfolio includes work for Aston Martin, McLaren, Bentley and Formula 1 environments.
Do you deliver in both London and Manchester?
Yes. We deliver nationwide. For Aston Martin we worked in Mayfair in London and in Manchester, with the same bespoke bar build and the same standard of service at both.
Start a luxury brand activation
Your brand, your launch, our bar.
Mr Flavour designs and delivers bespoke cocktail bars and branded drinks activations for luxury brand launches, from a single signature serve to a fully branded bar installed into your space, in London, Manchester and nationwide.
Case study Aston Martin · Vanquish and Vantage launches
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